Generative AI in Modern Marketing
Transform your digital marketing landscape with ChatGPT, your all-in-one solution for diverse tasks in social media, content marketing, and SEO. Experience increased customer satisfaction, improved brand reputation, and a competitive advantage – ChatGPT is your key to unlocking unparalleled efficiency and results in the world of digital marketing.
Learning Outcomes
Grasp AI's role and application in modern marketing.
Master AI-focused marketing strategies.
Utilize AI tools like ChatGPT for enhanced marketing campaigns.
Create genuine, AI-optimized content, enhancing the usage of ChatGPT.
Infuse AI into strategic planning for precise insights.
Tackle business challenges with AI analytics.
Master prompt engineering for efficient AI interactions with ChatGPT.
Who is this program for?
Marketing Professionals seeking to enhance their strategies with AI
Digital Strategists aiming for AI-integrated campaigns
Content Creators looking to harness AI for optimized creation
Entrepreneurs wishing to leverage AI for business growth
Students intrigued by the fusion of AI and marketing
Earn a recognized badge upon completion, showcasing your expertise in integrating Generative AI into marketing.
Program Outline
1: Artificial Intelligence - An Introduction to Marketers
2: Getting to Know the Tools
3: An Introduction to Prompt Engineering
4: Generative AI for Content Creation
5: Using AI Tools in Strategy Formulation
6: Using AI for Business Problem Solving
7: An Introduction to Prompt Engineering
Module 08: Campaign Tracking & Analytics
Delve into AI's evolution and significance in today's marketing landscape
What is AI?
Two Branches of AI (Symbolic Systems and Neural Networks)
What is Generative AI
Some use cases of AI in marketing
Master the art of integrating AI into your marketing strategies
What are Large Language Models?
Three types of LLMs
What is a Multi-Modal LLM
Essential Generative AI Tools Kit for Marketers -Chat GPT / DALLE-E-3 / Gemini / CLAUDE 2 / Grammarly PRO
Harness the art of prompt engineering for optimal AI interactions
What is a prompt?
Prompt patterns
How do you write the correct prompts?
Micro Prompts and Mega Prompts
Fine-tuning your prompts
Maintaining a prompt library
Create compelling AI-powered content for your brand
Creating a Brand Voice using AI Tools
Creating Audience Personas using AI Tools
Using Chat GPT to prepare a content plan
Introduction to Jasper.ai – A Generative AI tool specially designed for marketing
Copywriting with AI
Social Media Content
Creating SEO content using LLMs (Chat GPT / Bard / CLAUDE)
Image generation using AI tools
Generating images with MidJourney
Generating images with Stable Diffusion
Infuse your strategies with AI's analytical precision
Refining your marketing problem statement using Generative AI
Generative AI as a brainstorming partner for solution generation for your marketing problem
Using AI tools to do consumer journey Mapping
Using AI tools for fine-tuning your Objectives & Key Results
Navigate business challenges with the power of AI
How to train Chat GPT to understand your business problem
Creating an AI-based 'Mastermind Group"" of business leaders to support you
5 Whys Method
Six Thinking Hats Method
Devil's Advocate Method
The Intricacies of a Prompt
Prompt Patterns & Applications
Crafting Micro and Mega Prompts for Varied Outputs
Fine-tuning and Adjusting Prompts for Best Results
Efficiently Organizing and Curating a Prompt Library
Tools you'll be familiar with
Enhance your marketing skills in the digital age with APIDM. Enroll now and embark on a transformative journey with AI
By optimizing your website with strategic keywords and staying up-to-date with the latest SEO techniques, you can skyrocket your rankings in search engine results, driving a steady stream of potential customers who are actively seeking your products or services.
What Our Alumni Say
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"As someone from a traditional advertising background, my goal was to expand my skills in digital marketing. The instructors were experienced digital marketers, ensuring that I was getting the best value for my investment.”
Amrik Daryanani
Marketing Research Analyst
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"I chose APIDM for my digital marketing needs because they offer the most comprehensive and recognized program. I highly recommend APIDM because of its knowledgeable faculty, practical approach, and ongoing updates to reflect industry changes."
Charitha Dias
Product Manager
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"I wanted to share my experience with APIDM:I took their course to enhance my digital marketing skills. It made a huge difference in the way I engage with my team and approach content creation."
Anojan Perinparajah
Category Manager
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“APIDM has truly been a game-changer for me during the pandemic.It was 100% online, there was a lot of interaction and engagement with the trainers and fellow learners.”
Prageeth Wimalarathne
Creative Director
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"The community of like-minded individuals I found through APIDM has been invaluable, providing support, inspiration, and networking opportunities. It is a transformative experience that will take your marketing skills to the next level."
Rashain Salgado
Founder & Creative Director
APIDM-qualified Professionals Work For
Panel of Trainers
Your Trainer
Amitha Amarasinghe
Co-founder / Chief Executive Officer - APIDM
Amitha Amarasinghe, the co-founder and CEO of APIDM, brings over 15 years of digital marketing experience to the table. As a pioneer in digital transformation and one of the most experienced strategists in Sri Lanka, he has spearheaded digital strategies for leading brands globally.
Former COO of Neo@Ogilvy and a visiting lecturer at the University of Sri Jayewardenepura, Amitha is your guide through this journey into Generative AI. He has shared his expertise in numerous forums across Colombo, Mumbai, and Cambodia.
Frequently Asked Questions
The course will be conducted through 100% online instructor-led live lessons with a total duration of 4 Weeks. It is set to commence on the 18th of March 2024, which is a Monday. The lessons will be held on Mondays, Tuesdays, and Wednesday from 7:30 PM to 9:30 PM.
This course is designed for marketing professionals, digital strategists, content creators, and entrepreneurs. Additionally, students and beginners with an interest in AI and marketing will find it beneficial.
This course is designed to help marketing professionals develop practical skills in using Generative AI tools for marketing activities. It is important to note that this course is not an academic qualification. Therefore, participants will be evaluated based on their class participation and completion of practical activities, rather than through examinations and graded assignments.
Participants will be evaluated based on the following criteria. Those who score over 50% in the final evaluation will receive a digital badge and E certificate of participation from APIDM.